Last night, in New York City Rachel Roy and Estelle staged a fabulous take over of the Macy’s flagship store on 34th Street. The duo celebrated the launch of their jewelry collaboration, a collection of bold and beautiful heavy metal and stone pieces to appeal to the sassiest ‘Stylista.’
Both designers arrived draped in Rachel Roy, Estelle in satin cargos and denim vest complimented with a killer pair of Proenza Schouler snakeskin heels. Rachel was perfection in a hot pink trench and gold statement necklace. Estelle, greeted lucky Twitter sweepstakes winners with autographed pictures, cds and a killer talon ring from the new collection. Her charming down-to-earth demeanor set the tone for the indoor block party that would follow. Estelle blessed the crowds with three tracks including: her latest single “Freak,” and crossover hit “American Boy.”
While modelesque waiters served cocktails, mock tails, and hoer’s dervs, DJ Rashida worked the one’s and two’s. A parade of models in Roy’s spring collection provided the focal point while countless fashionistas waited in line to meet and greet Rachel. The mash up of a soiree ended with a line of fashion hungry New Yorkers making their first Rachel Roy purchases of the season, which I am sure resulted in a lovely profit margin for the evening!
To see the entire collection log onto: http://www.rachelroy.com. Rachel Rachel Roy available at Macy’s nationwide.
